7 Comments

Having been a Jaguar customer for many years, I quietly congratulate myself on moving on to a BMW this summer. Any pangs of remorse have been definitively shed after viewing this ad.

Expand full comment

I don't blame you Patrick!

Expand full comment

If the boss is like this, imagine what response you’d get when you complain about the service bill when the car inevitably goes wrong? I was just about to buy a Jaguar, now I’d be embarrassed to drive one.

Expand full comment

I'll stick with my 05 plate Skoda Octavia estate with 222K on the clock. A lot less embarrassing for sure! 🤣

Expand full comment

I’ll stick to my Transit van. It’s everything I like in a vehicle. It’s white, it works, it keeps going, it’s a proper diesel and it carries timber and tools with enjoyment. It is a bit soft because it’s a turbo diesel (apparently that’s better for your hearing) and it’s got power steering (with consequential loss of upper body strength) but it eats things like pansy Jag saloons and Chelsea tractors alive.

The only thing it can’t do is roll my fags. That’s when its hands free driving facility is useful; it’s really good and I’ve only spilt my tea once when I’m rolling a fag.

You couldn’t do that in a pansy Jag.

My van makes me so happy but not in a gay sort of way.

Expand full comment

The woke arsehole Rawdon Glover Has just written the epitaph of Jaguar history will hold the idiot responsible for the demise of a fantastic British Car Marque.

Expand full comment

Maybe the ad is a forerunner to a second ad where a classic Jag drives through them all?

Years ago there was an ad for a car (can't remember the make but it was German) where a Yuppie bloke told us how flash he was and then took a test drive whilst bragging about his various skills. The denouement was where he handed the keys back to the salesman saying it really wasn't his sort of car. Clever ad.

Expand full comment